
Lane Financial Group
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Lane Financial Group
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Your Search is Over. Welcome Home.
Your Search is Over. Welcome Home.

















Craig Lane is a seasoned senior executive and corporate strategist with a distinguished career spanning institutional banking, private equity, corporate turnarounds, investment banking, international asset acquisitions, and healthcare entrepreneurship. Recognized for financial engineering and operational leadership, he has consistently driven high-value growth across domestic and global markets.
After earning a Bachelor of Science in Marketing from Florida State University, Craig began his career at Physician Sales & Service, where he ranked among the company's top producers in his first year. He later earned an MBA with concentrations in Finance and Entrepreneurial Studies before joining SunTrust Bank, where he graduated first in his training class. During his tenure, he structured the largest transaction in the region's history—a $55 million debt financing for the NHL's Tampa Bay Lightning—and grew a regional loan portfolio from $4 million to $72 million in just 24 months.
Craig later served as Vice President of Strategic Planning for a regional enterprise, leading a comprehensive operational transformation that increased net income by more than 1,000%, from $159,000 to over $1 million in nine months. He was subsequently retained by a private investment group to oversee a diverse portfolio that included interests in the Tampa Bay Rays and commercial real estate, with full P&L and board-level responsibility for five operating companies spanning private aviation, maritime assets, luxury retail, and equipment leasing.
Following a successful IPO, Craig joined DeLeeuw Associates as an executive consultant, where he directed the migration of a $2 billion loan portfolio and advised on the sale of 59 financial institutions with approximately $300 million in assets to Huntington Bank. He later served as an investment banking executive with ThruComm, leading a $75 million capital raise through Bear Stearns that positioned the company for its acquisition by Marconi Worldwide. Most recently, Craig entered into an exclusive private employment agreement representing the Royal Family of the United Arab Emirates, where he structured offshore corporations, developed international tax strategies, and managed cross-border commerce and global asset acquisitions.
In 2018, Craig founded Valet Orthopaedics, a two-location orthopedic and pain management practice providing neurosurgery, orthopedic spine and extremity care, and interventional pain management services. He successfully sold the practice in 2023.

Jake Kitchner is the Co-Founder & President of Lane Financial Group and has built a reputation as one of the insurance industry's top-performing producers and leaders. With experience spanning health insurance, life insurance, and Medicare, Jake has helped thousands of clients while mentoring agents across the country to achieve new levels of success.
A former United States Army Military Police Officer, Jake brings discipline, leadership, and a relentless work ethic to everything he does. Early in his insurance career, he earned recognition as the #1 Rookie Agent in the country for three consecutive months while with AmeriLife, establishing himself as one of the industry's rising stars. Since then, he has continued to produce at a high level while building organizations focused on growth, culture, and agent success.
When he's not helping agents grow their businesses, Jake enjoys spending time with his family, golfing, boating, and listening to music.
His mission is simple: create an environment where agents can stop searching and start thriving.
“Success isn't just about what you achieve yourself—it's about how many people you help succeed along the way.” — Jake Kitchner

Join us and discover what we can do for you.
Please reach us at craigl@insurancelfg.com or jakek@insurancelfg.com if you cannot find an answer to your question.
No problem. We regularly work with agents who need carrier releases, transfers, or assistance onboarding existing downlines.
Our team will guide you through the process, coordinate with carriers when needed, and make sure your transition into LFG Insurance is as smooth as possible so you can keep your business moving without interruption.
Yes. We also offer annuities, ancillary products, and final expense opportunities.
What makes LFG Insurance different is our proprietary internal final expense referral system—built in-house to help agents generate additional income from the clients they already serve. This system is designed to create consistent, weekly income opportunities alongside traditional Medicare production.
No—you are not required to recruit or build a team.
This is a 100% optional opportunity focused on your individual production and success as an agent.
For those who choose to grow beyond personal production, there is an opportunity to build a team after proving consistent sales performance and leadership ability. At that point, agents may qualify for an override structure, allowing them to earn additional residual income from their downline production while continuing to focus on their own business.
Importantly, this does not take money away from your agents’ commissions—it is an additional compensation structure paid separately based on production, not a reduction of agent earnings.
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